The Wall Street Journal: Web Video Creators Take Lessons on How to Promo From Branded Entertainment


From The Wall Street Journal

Mr. Cleveland produced his own Web video short film that he hopes to turn into a series. Instead of just posting it to YouTube and hoping for the best, Mr. Cleveland took what he’d learned from his branded entertainment experience to try and promote Spin, which depicts a heated interview between a financial journalist and a Wall Street executive.

Read Mike Shields' full story in The Wall Street Journal.