I've been making web series for brands since 2006 and I have never been prouder of an article about a show (in this case, Leap Year) than I am of this one. For years I've been asked how the type of "un-branded branded entertainment" series I produce at unboxd adds any real bottom-line value for the sponsoring clients. It's always been a simpler task to illustrate the value Leap Year, Suite 7 and The Temp Life provide clients in terms of audience development, brand impressions and PR awareness, but now we've (finally) proven that when done well, high-quality scripted series can also impact sales.