Digiday - Why Don't Broadcast Networks Love Web Video?

“My sense is the digital studio boom of two to three years ago was undone by the network’s assumption that it could sell original digital properties the same way they it sold TV. That is, deficit finance a bunch of shows and the brands will come,” explained Wilson Cleveland, veteran producer of several successful online shows. “The problem with that is, TV has the benefit of scarcity. It’s the reason brands shell out hundreds of millions on a network slate at Upfronts every May.That’s why ‘digital dollars’ will likely never catch up to TV.”